Product design
Product strategy
Customer experience
SHAPING API EXPERIENCE FOR AFRICA'S LARGEST BANK: NCBA
Our Responsibilities
Led the end to end design process for the project including the visual design direction. Due to the short timeline the project was straightforward and outcome focused.
About NCBA Group
"NCBA is one of East Africa's largest banking institutions, with an asset base of USD 331 million and shareholders' equity worth USD 48 million.
The institution was formed in 2018 through a merger between NIC and CBA banks in Africa.
Carrying the brand Identity
As an established brand in Africa, we needed to incorporate NCBA's visual style in the designs. So we focused on finding the right elements of the brand and doing some initial research
Primary Identifiers
We identified the key elements that can help us bring the same design language in the new design.
With the help of the NCBA team we were able to identify their brand color, typeface and visual branding elements.
R57 G48 B45
Pantone 412 C
Averta : ABC abc 123
Averta Bold : ABC abc 123
R58 G179 B229
Pantone 298 C
R228 G3 B44
Pantone 185 C
R248 G226 B0
Pantone 102 C
R159 G25 B126
Pantone 2415 C
Pantone 3262 C
R0 G168 B169
Visual Element
Final Outcome
Showing all the APIs to the users was an important need for the user to be able to make an informed choice.
We translated the same designs for mobile as well. Although users could not use the APIs using their mobiles, it was enough to be able to register on the platform.
The user journey was simple and intuitive, so we put more effort in testing the protoypes and making the flow more intuitive while keeping the brand idenitity intact.
